GENERAL PANTS #NOFILTER

September 21, 2018
general pants swim campaign no filter
general pants swim campaign bree warren bree mccann
general pants swim campaign bree warren bree mccann
general pants swim campaign bree warren bree mccann
general pants swim campaign bree warren bree mccann
general pants swim campaign bree warren bree mccann
general pants unretouched swim campaign bree warren bree mccann

#NOFILTER FOR GENERAL PANTS // This is the kind of campaign I live for!! Raw, real and totally unretouched surrounded by an incredible bunch of diverse babes. Embracing imperfections is something we all need to do more of!

Shooting this campaign was surprisingly daunting for me – not because I care about retouching but more because I’m the body positive girl and I feel a certain responsibility to be 100% down with my body all of the time. But in that moment on set sitting down and an entire team is shooting your rolls for shop windows it was kind of terrifying! And that’s exactly why we need to see more of this! We need to see it ALL sometimes. The good, the imperfect and the weird because that’s what makes us unique. And sometimes we just need a little reminder that it’s OK not to feel body positive all the time. We all have moments ๐Ÿ™‚

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