Reformation and it’s meteoric rise to cool-girl royalty is nothing short of incredible…..and also incredibly refreshing.
Launching in 2009, the Californian brand has almost singlehandedly revolutionised sustainable, ethical and eco-friendly fashion. Making it a cult hit for all the right reasons and I quite literally can’t get enough of it.
There aren’t many brands out there that I will shamelessly plug until the end of time but this is one of them. If they have it, I want it. And just when I thought Reformation couldn’t possibly get any better, they’ve now launched an extended size range complete with a slew of curvy mega babes on the site and free worldwide shipping.
I took to the streets of New York earlier this year with friend and photographer Heather Hazzan to shoot this little dream edit of Reformation Summer on film! Shop the post below. Your welcome.